Have you ever felt that you just don’t get good enough market feedback from the field? Is sales not providing you with details around the customer problem? Do you get basic feature requests instead of good (and relevant) descriptions of business problems? Well, you’re not alone and there’s a simple reason why.
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So what type of sales folks do you have in your organization?
Do you have order takers like at McDonalds?
Or do you have problem solvers?


